About Us

Jeffrey Cella
President and Chief Executive Officer

Jeff has worked in the commercial lending business for over 30 years, many of those years as a commercial lender for various regional and national banking institutions. He has underwritten many types of commercial loans from small balance real estate loans to large multi-million dollar commercial and industrial projects. Jeff started his first private equity fund in 2011 with the Conquest Fund targeting the residential real estate investor looking for purchase and rehab loans. The company has a solid track record of performance generating over $32 million in loans, totaling over 340 projects since that time and never missing an interest payment to any investor.

He has always believed that the ability to invest in private investments should be available to everyone, not just accredited investors. With new SEC rules allowing all investors to partake in these investments, Jeff decided to create a new offering to invite everyone to participate in this exciting opportunity. He also wanted to widen the scope beyond purchase and rehab loans. Together with his partner, they have created a new offering designed to attract not just the small balance real estate investor, but also commercial bridge financing opportunities.

Jeff is a graduate of Kutztown University holds Bachelors of Science degree in Economics.

Jeff brought the same high level service, professionalism and integrity to the private equity business as he did with his banking career with a focus on outstanding service and attention to detail. In addition to his many years of lending experience, he is also a real estate investor and owns several single family and multi-family investment properties. He has the real life experience to understand the needs of the real estate investor while protecting the financial interests of the investors.


Brian Kramer
Vice President of Lending

Brian has a diverse real estate background, which includes mortgage lending, title insurance, property management and was is a former director of a national team of HUD home inspectors. With a combined thirty plus years’ experience in the real estate industry. Brian has a strong drive and passion for helping others and providing outstanding service to his clients.

As Vice President of Lending at Conquest Funding, Brian brings this same high level of premium service and attention to detail to all phases of the loan process that has typified his career. His strong negotiating skills have resulted in his ability to overcome the challenges presented by complex borrower/lender scenarios.

Brian’s multi discipline knowledge and experience is a tremendous asset to our company and our borrowers as he develops new lending opportunities and enhances existing relationships. Brian is responsible for generating new loans and managing the lending process. He interacts with our borrowers on a regular basis and does spot inspections to check on projects at various times during the renovation/construction cycle.